Every few months someone asks a version of the same question “What happens to PPC managers after AI powers the platforms?“The question usually comes from fear, sometimes from frustration and often from the hope that there is still a lever to be pulled. At this point the answer has become clearer. PPC has not lost … Read more
I was browsing Google Trends the other day when I discovered something strange: ChatGPT’s global search interest overtook the top platforms earlier this year, and no one noticed. This felt impossible. For example, YouTube has been the standard video platform on the Internet for almost two decades. It is often referred to as the second … Read more
Google’s John Mueller recently answered a question about phantom noindex errors reported in Google Search Console. Mueller claimed that these reports could be true. Noindex in Google Search Console A Noindex Robots statement is one of the few commands that Google must obey, one of the few ways a site owner can exert control over … Read more
