Many companies and marketers believe that Domain Authority is a big deal. There are guides everywhere about how you can boost your website’s Domain Authority for better rankings in search results. But does a higher Domain Authority actually result in better rankings? In this chapter, we will explore what Domain Authority is and the evidence … Read more
Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature. What you … Read more
![3 Top Content Marketing Challenges in Manufacturing [Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/11/1668635119_.jpg "3 Top Content Marketing Challenges in Manufacturing [Research]")
The most common challenge among manufacturing marketers? Creating content for different stages of the buyer’s journey. That’s what 62% cited in today’s release of Content Marketing Institute’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023, co-sponsored by GlobalSpec and 6sense. Rounding out the top three of the most frequently cited challenges: aligning sales … Read more
