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They’ve been in my life for over 10 years. For most of that time, they gave me what I wanted. It wasn’t perfect, but no relationship ever is. Then, those imperfections cropped up more often. The community of sources on HARO no longer gave me what I needed. I wondered if it was me. What … Read more
Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO Link Best Practices. 1. Title Attribute Can Work Like an Anchor Text Google can use the Title attribute if the anchor text … Read more
Susan Wojcicki, one of the longest-serving Googlers, is stepping down as the CEO of YouTube after nine years in that role and 25 years at Google. In her personal update blog post she said, “After nearly 25 years here, I’ve decided to step back from my role as the head of YouTube and start a … Read more
