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Remember in The Little Mermaid when Ariel sits in the grotto pulling petals off her underwater flower, wondering if Prince Eric loves her or loves her not? That about sums up my relationship with hashtags. I love them for their contribution to social posts’ organic reach and visibility. I do not love seeing brands use … Read more
Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get … Read more
With organic and paid search making up over 75% of all traffic in the B2B sector alone, it’s clear SEO is far from dead. If you want to start a career in search, you need SEO experience. Of course, the idea of learning any new craft is daunting. For many looking in from the outside, … Read more
