B2B buyers have emphatically joined a revolution. They’re researching more, involving more colleagues, and even buying big-ticket packages online or via self-service. And that revolution elevates the role of content in the sales process. Consider these research findings: Since 2019, the average number of interactions required to make a buying decision jumped from 17 to … Read more
Twitter is launching a modified version of its verification system, which includes gold checkmarks for businesses and unique labels for official accounts. The new system aims to correct problems that surfaced during the initial rollout of Twitter CEO Elon Musk’s Blue Verified program, which allowed anyone to purchase a blue checkmark for an eight-dollar monthly … Read more
Search Engine Land celebrates its Sweet 16 today. While most of the original team from 2006 has moved on, the mission of Search Engine Land remains nearly the same as it has been since day 1. As explained by founding editor Danny Sullivan, Search Engine Land was created to be: A place where you can … Read more
