A new guide to Google’s ranking systems will keep you informed about which systems Google uses to rank search results and which ones are retired. Additionally, Google introduces new terminology in its latest guide, distinguishing between ranking “systems” and ranking “updates.” A system, such as RankBrain, is constantly running in the background. On updatedon the … Read more
Many companies and marketers believe that Domain Authority is a big deal. There are guides everywhere about how you can boost your website’s Domain Authority for better rankings in search results. But does a higher Domain Authority actually result in better rankings? In this chapter, we will explore what Domain Authority is and the evidence … Read more
At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google considers Dofollow links a vote of confidence … Read more
