Imagine 31 films, all of which have very similar plots. Some have the same lead actor (with a different character name and job). Performers appear in supporting roles across the cast. And each debut takes place on the same cable channel for two months. This repetition sounds like a formula for failure, doesn’t it? Not … Read more
This week Instacart cracks the content jackpot with a new annual report. Adobe helps subscribers get ugly. And a small chocolate shop curates a newsletter that delivers sweet treats. Instacart provides data on food trends – and examines what the numbers mean for 2021 Are viral food trends jumping from social media platforms into the … Read more
Some content creators think that writing to please your audience and impress search engines, they are stuck between a rock and a tough place. But successful content marketers realize that writing for your audience is no different from writing for search engines. It’s about creating valuable, consumable content and helping your audience discover it. To … Read more
