How To Find & Understand Conversion Rates Of Your Amazon Products

As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on Amazon. This testing requires that you understand how Amazon calculates conversion rates and where to find the data. Amazon provides a few ways to monitor … Read more

What Do You Do When Inspiration for Your Content Marketing Plans? [Rose-Colored Glasses]

Are you inspired? I was struck by a long article I read last weekend. In it, a content marketer lamented the state of content marketing and thought leadership. His primary complaint? The increasing uselessness of content platforms like Medium, Twitter, LinkedIn, and even trade publications. The author pointed to algorithmically driven content marketing as the … Read more

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