Content Operations Framework: How To Build One

More and more marketers of all ilk – inbound, outbound, social, digital, content, brand – are asked to add content operations to their list of responsibilities. You must get your arms around: Who is involved (and, I mean, every who) in content creation How content is created What content is created by whom Where content … Read more

Twitter Will Share Ad Revenue With Twitter Blue Verified Creators

Elon Musk, owner and CEO of Twitter, announced that starting today, Twitter will share ad revenue with creators. The new policy applies only to ads that appear in a creator’s reply threads. The move comes on the heels of YouTube launching ad revenue sharing for creators through the YouTube Partner Program in a bid to … Read more

This day in search marketing history: February 4

Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo. Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: “openness and innovation.” There was some ironic back … Read more

ajax-loader