Marketing

New YouTube Studio Podcast Support

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Forget the never-ending conversations this week about Microsoft’s CoPilot, OpenAI’s launch of ChatGPT-4, and the US Copyright Office guidance for AI-created works. No, the buried news deserving your attention comes from a “big” announcement by YouTube. Get Robert Rose’s take in this week’s CMI News video, or keep reading for the highlights. Listen up on … Read more

How To Make Your Next Thought Leadership Program a Success

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In the late 1990s, I searched the internet (yes, it existed) to figure out what people meant by the relatively new concept of thought leadership connected to corporate branding. Since then, I’ve developed thought leadership campaigns for many global brands. And, today, nearly every B2B marketer uses thought leadership in their content marketing strategy. But … Read more

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