Twitter and Sephora recently announced new educational content programs on video marketing and TikTok content, respectively. By schooling brands and creators on ways to capture audience attention and build trust, they’re following a well-worn content path – but with a new twist. @Twitter #Unskippable and @Sephora x TikTok use educational #content programs in a new … Read more
What’s the first step to explaining content marketing? If you’re using the “official” definition from CMI, it’s to take a deep breath. You need to power up your lungs to utter a 32-word sentence with about 80 syllables. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content … Read more
People love to hate Steven Singer. That “hate” is so pervasive that the jewelry retailer’s website is: IHateStevenSinger.com. The company is so committed to celebrating the “hate” that it doesn’t even own the domain StevenSinger.com. What’s behind all that “hate” pervading Philadelphia radio and satellite airwaves? (The company says it’s the longest-running advertiser on The … Read more
