If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal.
The Little Monsters. The Beliebers. Swifties. Barbz. The Beyhive. These are fan bases consisting of fiercely loyal advocates for Lady Gaga, Justin Bieber, Taylor Swift, Nicki Minaj, and Beyonce. They will stream every album endlessly, camp outside for hours to catch a glimpse of their favorite artists, and might even get the name (or face) … Read more