301 Redirect or “404 Error Pages”?

Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how to think about each status code. The question was simple: “What is less harmful: having millions of 404 error pages or millions of 301 redirects, where sold … Read more

How to Optimize Your Statistics Pages to Earn Links

You’ve probably already heard that statistics pages are a great way to generate links. You’ve also likely noticed that some statistics pages are much more successful at earning links than others. So I wanted to figure out what separates the most successful statistics pages from those that fall flat. After researching and experimenting with my … Read more