How To Use POV Architecture To Create Trust

Misinformation spreads like wildfire on social media, and their parent companies have little interest in fact-checking. Meta CEO Mark Zuckerberg once said in an interview about political speech, “I don’t think that Facebook or internet platforms, in general, should be arbiters of truth.” New generative AI engines such as OpenAI’s ChatGPT, Google’s Bard, and others … Read more

How To Map Content to Customer Intent

B2B marketers inevitably hear the sales team say things like this: “Yeah, we’re getting leads from all that content you guys write, but they’re all tire kickers.” Or this golden oldie: “Your MQLs don’t match our customer profile. There’s no purchase intent.” Then, there’s my favorite: “We don’t need more leads … We need better … Read more

Mnemonic Content Strategy Framework Can Spark Conversations

I’m a sucker for mnemonics. In fact, I remember how to spell it by “Me Nomics Except M nOt N In Case Spelling.” OK, that’s a lie. But I dare say ChatGPT could never come up with that. Anyway, one of my favorite idea-remembering devices comes from my hero Philip Kotler. He reduces his perfect … Read more