ChatGPT’s Humor Isn’t Quite Human Yet, Study Finds

ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. Yet, a recent study calls into question the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. The research conducted by German researchers … Read more

A Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series

Hallmark Media knows you don’t look a content gift horse in your mouth. That’s why The Hallmark Channel and its sister networks will debut 33 movies this holiday season. (And for Hallmark, the Christmas holiday season started Oct. 21.) Audiences tune in by the millions – 80 million watched at least part of one in … Read more

Why a content formula isn’t lazy – it’s a “trademark” of the Bingeable series

Imagine 31 films, all of which have very similar plots. Some have the same lead actor (with a different character name and job). Performers appear in supporting roles across the cast. And each debut takes place on the same cable channel for two months. This repetition sounds like a formula for failure, doesn’t it? Not … Read more