The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two excellent articles on SEJ on creating content that satisfies search intent and understanding how people search), … Read more
The Journey from SEJ’s Infancy to Present Day It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on … Read more
The more optimized your content, the more likely Google and users will find it. Any catch? Content optimization goes far beyond keywords and meta tags. If you want to rank higher, it’s time to use advanced content design and development tactics. These five actionable tricks will help structure your SEO-focused content for stellar visibility, more … Read more
