The more optimized your content, the more likely Google and users will find it. Any catch? Content optimization goes far beyond keywords and meta tags. If you want to rank higher, it’s time to use advanced content design and development tactics. These five actionable tricks will help structure your SEO-focused content for stellar visibility, more … Read more
Readers pay attention to only about 20% of the words on a web page. They prefer to skim tables of content and subheads. They want to know if your content is worth their time and effort. Add to that the mere seconds you have to grab and hold readers’ interest, and the battle for the … Read more
CMI published over 249 articles about all aspects of content marketing in 2022. I bet very few of you read every one of them. (I understand – you have a lot of things to do.) Since it’s my job, I read every article and check the performance analytics. So I put together the 10 most … Read more
