Readers pay attention to only about 20% of the words on a web page. They prefer to skim tables of content and subheads. They want to know if your content is worth their time and effort. Add to that the mere seconds you have to grab and hold readers’ interest, and the battle for the … Read more
A Candid Conversation On The Latest Trends, Industry News, And More When two long-time search experts and SEO news giants come together, really interesting things happen. From the latest trends and strategies to industry news and best practices, these two have seen a lot. And today, they sat down to talk about it. Barry Schwartz, … Read more
Content marketers spend a lot of time pondering the question, “Will copywriters be replaced by AI?” They often conclude writers don’t need to worry. But you would benefit more if you asked a different question: “How can content writers work in a world that includes AI-created content?” Take steps today to ensure your work and … Read more
