Threads is adding Instagram’s branded content tools

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving … Read more

Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]

Strategies for Effective Implementation and Business Growth ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it’s crucial to learn what’s possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for “prime time,” or is it merely a toy that can lead to fake and … Read more

AI Content Detection Tools Exist – But Do You Need Them

Many industries grapple with unknowingly using AI-generated content. In higher education, for example, educators want students to write original content so they can evaluate students’ unassisted skills. So their use of AI content detection tools makes sense. But what about marketing? Does it matter whether a writer uses generative AI, such as ChatGPT, Google’s Bard, … Read more