Twitter Ads Suspended By Top Brands Because Of Child Exploitation

At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. For example, a tweet promoted by a Scottish Rite Children’s Hospital in Texas was shown alongside toxic tweets related to child sexual abuse. Advertisers Revolt Against Twitter Reuters reported … Read more

5 Brands See Big Value in Multi-Trillion Dollar Influencer Marketing Industry

Brands often use celebrities in their Super Bowl ads because they want to connect their products or services to the fans and followers of these high-profile people. They’re willing to pay $6.5 million for 30 seconds for an ad to make that connection. Paid influencer marketing can do something similar for B2C and B2B brands … Read more