How To Use POV Architecture To Create Trust

Misinformation spreads like wildfire on social media, and their parent companies have little interest in fact-checking. Meta CEO Mark Zuckerberg once said in an interview about political speech, “I don’t think that Facebook or internet platforms, in general, should be arbiters of truth.” New generative AI engines such as OpenAI’s ChatGPT, Google’s Bard, and others … Read more

Audiences Don’t Care If AI Created Your Content

Who cares who created the content? Sure, the person who wrote, recorded, or produced it cares. And probably, their parents do, too (if my personal experience is any indicator.) And maybe, if the person is a known expert or celebrity in their field, the publisher cares because their involvement will draw more attention. But for … Read more

Don’t Let Economic Predictions Stop Your Marketing

Halfway through 2023 and marketers are in a reflective mood. What should your focus be for the second half of the year? From a market perspective, the economy presents a frustrating challenge as job growth seems strong coming into summer. But some economists still predict economic headwinds in the fall, while many say those headwinds … Read more