Audiences Don’t Care If AI Created Your Content

Who cares who created the content? Sure, the person who wrote, recorded, or produced it cares. And probably, their parents do, too (if my personal experience is any indicator.) And maybe, if the person is a known expert or celebrity in their field, the publisher cares because their involvement will draw more attention. But for … Read more

Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]

Last week I spoke to a healthcare client whose team wanted to create a new customer experience using digital content. But they felt frustrated. Five years ago, with the help of some consultants from advertising agencies, they had the idea of ​​launching a digital platform that would allow easy access to facts. All they needed, … Read more