User data is important in Google’s ranking systems. What we learned from Liz Reid’s appeal statement

User data is important in Google’s ranking systems. What we learned from Liz Reid’s appeal statement

I found some interesting things in the latest document on the DOJ-Google trial. Google has appealed the ruling, which says the company must share confidential information with competitors. Image source: Marie Haynes Key Takeaways: Google was ordered to share information with competitors to avoid becoming an illegal monopolist. Google doesn’t want to reveal its extensive … Read more

Identity & custom user experiences

Identity & custom user experiences

Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today’s online landscape. Nancy Marzouk of MediaWallah joins me on the SEJ show to discuss the concept of identity data and how it becomes an integral part of digital advertising. In addition, we discuss … Read more

Google’s Top 3 Metrics For Evaluating User Experience

Google’s Top 3 Metrics For Evaluating User Experience

Core Web Vitals (CWV) are a set of metrics developed by Google to measure the user experience of site visitors. They provide an idea of ​​how well a webpage performs and help identify areas needing improvement. Google offers several metrics for measuring page performance that is called Web Vitals, which are different from Core Web … Read more

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