More leads don’t matter if they aren’t answered or followed up on at the right time. What happens when customers don’t respond to incoming leads? How do you prove marketing ROI when leads don’t convert into booked appointments? How much sales or trust is lost due to slow response times? Watch the on-demand webinar to … Read more
When you’re writing a blog post, it’s easy to overlook the formatting. But how exactly should you format your blog posts to get more engagement and search success? Get to the point, don’t waffle When it comes to writing the introduction, keep it simple, concise, and tailored to your audience. If you want a defined … Read more
In the late 1990s, I searched the internet (yes, it existed) to figure out what people meant by the relatively new concept of thought leadership connected to corporate branding. Since then, I’ve developed thought leadership campaigns for many global brands. And, today, nearly every B2B marketer uses thought leadership in their content marketing strategy. But … Read more
