Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)

Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)

A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher conversion rates. With the advent of more advanced targeting options, some marketers have begun to question whether keyword match types still matter. This … Read more

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