Be honest. Do you know what your non-marketing colleagues do all day?
Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us — myself included — have those days, weeks, and months when we’re so bogged down in our own daily hustle, that we become a bit oblivious to what everyone else around us is working on.
Itching to learn about canonical tags? First, let me explain why they’re relevant to your website ranking. There’s been a longstanding belief that Google penalizes duplicate content. In case you haven’t already heard, that’s not strictly true. As Google search advocate John Muller explains: “…it’s not so much that there’s a negative score associated with … Read more
Worried about your first steps into SEO? There’s a lot to think about, that’s for sure. For example, you may be thinking keyword research is essential, but a drag on your workflow. You’re not entirely wrong, but I can make sure you have the tools to speed the research time up. The Google Keyword Planner … Read more
