Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website’s presence in search results. Alan Kent, a Developer Advocate at Google, describes each tip in detail in a new video published on the Google Search Central YouTube channel. Throughout the video, Kent emphasizes using Google … Read more
Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. This update to MUM is part of a more significant effort to improve information literacy across the web. A Google-supported survey conducted by the Poynter Institute finds that 62% of respondents encounter false or misleading … Read more
Google uses structured data to better understand what a webpage is about by classifying the topic, identifying important parts of the webpages like logos and images, and displaying webpages prominently at the top of the page. There are multiple kinds of structured data, but only one of them is preferred by Google, so it’s important … Read more
