Scarcity Marketing & The Fear of Missing Out [Podcast]
Countdown clocks, limited seating, only X items left in stock … does scarcity marketing work for you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing – especially digital. Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me … Read more