![The Empowered Business Buyer Is a Myth [New Demand Generation Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/05/1652391919_.png "The Empowered Business Buyer Is a Myth [New Demand Generation Research]")
One of my favorite scenes in a movie is from Men In Black. Jay, played by Will Smith, is a new “man in black” and has just dealt with his first aliens. He asks his boss Kay, played by Tommy Lee Jones, why they don’t just tell the world that aliens exist. Kay says humans … Read more
Business is booming on TikTok right now, especially for small businesses. The hashtags #smallbusiness, #smallbizand #supportsmallbusinessfor example, have amassed billions of views. And with more than 1 billion (and growing) active users, TikTok is more than just a simple video app for lip-syncs and dance videos. It’s become a social commerce platform that can help … Read more
The Little Monsters. The Beliebers. Swifties. Barbz. The Beyhive. These are fan bases consisting of fiercely loyal advocates for Lady Gaga, Justin Bieber, Taylor Swift, Nicki Minaj, and Beyonce. They will stream every album endlessly, camp outside for hours to catch a glimpse of their favorite artists, and might even get the name (or face) … Read more
