HubSpot recently announced the launch of new AI tools – content assistant and ChatSpot.ai – to boost productivity and save the marketing and sales teams valuable time researching, reporting, and summarizing important information. SEJ had a chance to take these new tools for a spin – read on to find out what we learned about … Read more
Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitter’s free education platform called ‘Flight School,’ which offers insights into key advertising best practices on Twitter. Twitter’s creative team, which helps … Read more
Google has announced a significant change for advertisers who use Google Analytics 4 (GA4) and Google Ads. As of March 31, 2023, Google Ads will solely use GA4’s conversion window settings, meaning advertisers can no longer configure conversion windows independently. The conversion window refers to the period following an ad interaction (such as a click … Read more
