An effective B2B SaaS sales funnel is critical for your brand to drive conversions. But 68% of companies say they haven’t attempted to evaluate the impact of their sales funnel and 79% say that marketing leads are never converted.
Marketing
Purposeful Marketing > Purpose Washing: How To Do It Right
Everyone involved in content, marketing, and communications feels the heat. Consumers expect brands to take a stand (and support it with actions). But the risks of stepping wrong are real. These tips from Content Marketing World speakers will help you get it right. Continue reading → . Follow us on Facebook | Twitter | YouTube … Read more
What Are Agile Metrics?
Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency.
