With the sunsetting of Universal Analytics (UA) on the horizon in 2023, it’s more important than ever to learn how to create a Google Analytics 4 (GA4) landing page report. Change can be difficult. What steps are you taking to get ahead of the curve? While this post is not an ultimate guide to Google … Read more
A poor storyteller can kill a great story. Think of all those great novels that turn into awful movies. Or, that amazing presentation you put together for the CEO who butchered it. I recently watched a CEO on stage throw his staff under the bus because he didn’t understand the presentation. He started skipping slides … Read more
Be honest. Do you know what your non-marketing colleagues do all day?
Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us — myself included — have those days, weeks, and months when we’re so bogged down in our own daily hustle, that we become a bit oblivious to what everyone else around us is working on.
