When a brand creates a new content marketing or content strategy team, they often ask, “What function or department should the content team report to?” My answer? “Yes!” Now, I’m not trying to be a smart aleck. (Well, I am a little bit, do you even know me?) But seriously, my yes comes from years … Read more
Twitter threads are a powerful format for marketers. You can use them to share longer-form content and they tend to get way more engagement than regular posts. But, they also take more time and effort to craft than regular tweets. You need to think through the content, the sequencing, how the tweets look, and the … Read more
“The stock market is not the economy.” When the stock market is up, it doesn’t always follow that the economy is great. When the stock market crashes, it doesn’t always mean the economy is bad. That’s as true today as it was 25 years ago when I first got into marketing. And it’s a great … Read more
