The more optimized your content, the more likely Google and users will find it. Any catch? Content optimization goes far beyond keywords and meta tags. If you want to rank higher, it’s time to use advanced content design and development tactics. These five actionable tricks will help structure your SEO-focused content for stellar visibility, more … Read more
Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (aka commerce media) is driving customers to retail sites that can transact … Read more
Becoming a better writer takes time. From pitching your idea to getting published—it’s a long process. But what are the best ways to become a better writer, and how can you do it? Let’s start with the basics: Who are you writing for? Do you know your audience? There may be a difference in who … Read more
