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HubSpot recently announced the launch of new AI tools – content assistant and ChatSpot.ai – to boost productivity and save the marketing and sales teams valuable time researching, reporting, and summarizing important information. SEJ had a chance to take these new tools for a spin – read on to find out what we learned about … Read more
Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitter’s free education platform called ‘Flight School,’ which offers insights into key advertising best practices on Twitter. Twitter’s creative team, which helps … Read more
I see a common challenge in B2B marketing – teams seeking more budget and resources for demand-generation programs. “Now, wait a minute,” you might say. “It seems like demand gene for leads is the only thing we do.” To be clear, I mean true demand generation, not mid-funnel, inbound lead gen, nurturing, or sales enablement. … Read more
