Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads.
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How To Make Your Next Thought Leadership Program a Success
In the late 1990s, I searched the internet (yes, it existed) to figure out what people meant by the relatively new concept of thought leadership connected to corporate branding. Since then, I’ve developed thought leadership campaigns for many global brands. And, today, nearly every B2B marketer uses thought leadership in their content marketing strategy. But … Read more
TikTok CEO To Testify In Hearing On Data Privacy And Online Harm Reduction
TikTok CEO Shou Chew will testify in a hearing before the US House Committee on Energy and Commerce this Thursday, March 23, at 10:00 am ET. As CEO, Chew is responsible for TikTok’s business operations and strategic decisions. The “TikTok: How Congress Can Safeguard American Data Privacy and Protect Children from Online Harms” hearing will … Read more
