Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end.
5 Rules for Your Sub-Brand Keyword Strategy
If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances are you have a Gmail account. What’s the link between the two? Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a house and the house as your brand. … Read more