AI content generation for SEO can be a game-changer if you use it correctly.
AI tools help increase the speed of your content production, from brainstorming to drafting. And yes, we have integrated our own AI writer into Ubersuggest to simplify this process.
But here’s the thing: AI is not a shortcut for rankings. Without the right prompts and a human touch, AI content can actually harm your traffic. Google’s recent updates and the rise of AI overviews in search show the importance of quality and clarity.
So no, AI-generated content isn’t bad, but you need a strategy. Otherwise it’s just more noise.
Key insights
- LLMs will only cite your content if it is structured, trustworthy, and answers real user questions.
- AI content generation for SEO works, but only with the right strategy and human oversight.
- AI can speed up all phases of content production, but publishing without review will hurt your results.
- Prompts are important. A clear focus on content structure and target group as well as strong keyword targeting separates ranking content from noise.
- Human elements such as originality, first-hand insights and strong EEAT signals are still non-negotiable.
AI against humans: Advantages and disadvantages
We realized that with AI you can’t just publish the content it generates and go racing.
It still takes time to deploy AI.
From changing the content to inputting it into your CMS to adjusting the format, creating content takes time whether you use AI or not.
Here’s how long it takes to create content using AI compared to a human.
When using AI, we found that you can write content, publish it to a CMS, and publish anything within 16 minutes.
Humans, on the other hand, needed an average of 69 minutes.
But there are some problems that most people don’t talk about.
The first is that the AI ingests everything that is on the internet and spits out the same old information.
People want to read something new…
Second, we found that human-written content was superior to AI-written content 94.12% of the time.
Despite this, AI-generated content still plays a role in an SEO strategy.
Does AI-generated content support SEO?
Our findings are not all doom and gloom for AI, particularly as platforms and LLMs evolve. It can absolutely support your SEO strategy, especially when it comes to scaling content or repurposing existing assets, but AI needs direction. If you give them a vague prompt like “Write a blog post about SEO,” you’ll end up with generic, superficial content that won’t rank or convert.
Your prompt is crucial to making AI-generated content SEO friendly. You need to tell the tool exactly what keywords to target, what questions to answer, what structure to follow, and who the target audience is. This requires real marketing experience.
Human intervention and supervision still matter here. You need to choose the right keywords and guide the AI to meet quality standards. AI is just guesswork without this input, and that rarely ends well for SEO.
It’s also worth noting that while AI can help with content creation, it won’t replace human editing. You still need someone to check for tone and vocal accuracy as well as depth.
Does AI-generated content help with LLM exposure?
AI content will not magically be adopted by LLMs. But with smart prompting and a clear optimization strategy, you can significantly improve your chances.
Large Language Models (LLMs) like ChatGPT and Gemini rely on indexed content to generate answers. This process is called Retrieval Augmented Generation (RAG).
If your content is well-structured and authoritative, it has a better chance of being cited or referenced in answers, but generic content is not enough. These models are picky.
Actually earn For LLM visibility, you must create content that matches how LLMs present information. This means answering specific questions, using structured data where it makes sense, and writing in a clear, concise, and trustworthy manner.
AI tools can help here, but here too, prompting is key. If your AI-generated content isn’t targeted to real user questions or doesn’t have a structure that aligns with LLM output patterns, it’s unlikely to work.
As you delve deeper and learn more about LLM SEO and LLM optimization, you can improve your skills in this area. Understanding these concepts will help you understand exactly what to include in your content and how to use AI to get there.
Integrating AI into your content approach (the right way)
When used correctly, AI can help you move faster, but it’s the human touch that gets results. You need to look at AI as a starting point, not the entire process.
We ran an experiment on 68 websites and published 744 articles – half from humans, half from AI. Five months later, the average AI article was submitted 52 visitors per month.
Articles written by people? 283.
Well, sure, you could Scale faster with AI, but pumping out a bunch of mediocre content does more harm than good. In fact, we saw one when pruning low-quality posts 11 to 12 percent increase in traffic.
When you use a GenAI tool to write, do so with intention:
- Start with smart prompts. Include keyword targets and content goals.
- Provide the tool with solid references such as existing content, credible sources, or structured outlines.
- Don’t just click “Publish.” Conduct a comprehensive human review: fact-check, rewrite weak sections, fix tone issues, and make sure everything stays consistent with your brand.
And here’s the secret: create manual added value. Include first-hand insights via screenshots or updated data. Add trust-building elements like personal experience or expert sourcing. How to Create EEAT – Google’s Framework for Evaluating Helpful, Credible Content.
FAQs
Is AI-generated content good for SEO?
It can be if you do it right. AI can help you scale content creation, but you still need a human touch to ensure it’s high quality and helpful. Google rewards useful content, not mass-produced content.
Does AI-generated content affect search engine optimization?
Yes, but how it affects your SEO depends on what you publish. If your AI content provides value and matches search intent, it can help you rank. If it’s generic or written just for keywords, it will probably hurt you.
Will Google Penalize AI Generated SEO Content?
Google won’t penalize you for using AI alone. Google doesn’t care how content is created as long as it’s useful and trustworthy. However, if the content is spam or misleading, penalties apply.
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Case study: How we use AI
The biggest impact of AI on our content writing process isn’t even the writing part.
It’s the research part.
For example, at NP Digital, we used AI to help UTI increase its traffic.
Instead of relying on AI to write extensive content, we used it to create select drafts (which are then subjected to our human editing process) and help us conduct research for all cities where UTI has campuses.
This allowed us to scale the creation of their local pages and ensure high quality by leveraging our human content staff to incorporate other elements that would be useful to someone conducting a local search.
We even won a prize at the Drum Awards for this work.
Diploma
AI can help you with this. The problem is that most marketers rely on them to create their content entirely for them.
AI is great, but it’s not ready to do everything for you yet.
And even if the AI were perfect, if it doesn’t talk about something new that people haven’t seen before, it won’t produce the results you want.
So are you using AI to create your content?
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