We trust simple promises more than long lists. When brands focus on a clear benefit, it feels more credible than trying to do everything at once. Take it from Google.
Month: March 2026
5 things I learned from Liz Reid’s recent interview about the future of search
I enjoyed this interview with Liz Reid, Head of Search at Google, on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz has talked a lot about the future of search. Here are the five most interesting parts. Will agents ultimately take over the majority of activity on the web? Yes, but not all … Read more
Responding to Google reviews is one of the highest ROI things you can do
I have three children under the age of five – and this involves getting them out of the house on a regular basis essential. I’m constantly searching Google reviews for new and interesting kid-friendly activities in our neighborhood. I’m obviously looking for great reviews, but you know what stands out even more? Reviews with answers … Read more
