Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and platforms. While most marketers are familiar with ChatGPT, Google has continued to develop its own AI capabilities in parallel, including the relaunch of Bard as Gemini and the continued rollout of AI-powered features on Google … Read more
Microsoft’s Defender Security Research Team has published a study describing so-called “AI Recommendation Poisoning”. In this technique, companies hide prompt instructions in website buttons labeled “Summarize with AI.” Clicking one of these buttons will open an AI assistant with a pre-populated prompt submitted via a URL query parameter. The visible part tells the wizard to … Read more
Whether you call it GEO, AEO, LLMO, or SEO for AI search, it’s a field that barely existed two years ago. It now has its own conference circuit, collaborating with dozens of established SEO and marketing conferences that have added extensive AI search tracks. Here you will find a summary of all GEO and GEO-adjacent … Read more
