Conversations

Mnemonic Content Strategy Framework Can Spark Conversations

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I’m a sucker for mnemonics. In fact, I remember how to spell it by “Me Nomics Except M nOt N In Case Spelling.” OK, that’s a lie. But I dare say ChatGPT could never come up with that. Anyway, one of my favorite idea-remembering devices comes from my hero Philip Kotler. He reduces his perfect … Read more

Take Binary Bias Out of Your Content Conversations

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It’s a basic principle in marketing – create content that lets your audience know that your brand sees and hears them. Optimizing your content conversations to be inclusive of transgender, nonbinary, or gender-nonconforming consumers will help you have a better chance of capturing their attention, deepening their engagement, and earning their loyalty. You also will … Read more

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