Are your Google Ads Gen Z safe? Strategies to win the 18-24 segment

Are your Google Ads Gen Z safe? Strategies to win the 18-24 segment

When the average age of a brand’s customers increases, there is rarely a platform failure. This is usually a signal that younger audiences are discovering, evaluating and purchasing elsewhere and older established brands can’t keep up. As of 2026, Generation Z will be between 14 and 29 years old. They are the first generation to … Read more

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