Justifications are snippets of text that Google shows in the local pack to help users “justify” why the business is showing up for their search query. There are a variety of types of justifications. The type you see highlighted in the local pack varies based on a user’s search query. This guide will help you … Read more
Creating and selling educational courses can be a lucrative business. But if you already have a product to sell, you can actually use courses as a marketing tool. Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very clear understanding of how an … Read more
Instagram is one of the best ways to market your product or service to a younger demographic. Out of one billion monthly active users – yes, one billion – two-thirds of them are 34 years old or younger. But, as with any social media platform, you need to know how to utilize the tools it … Read more
