Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi content is a major contributor to ad recall and content views for brands. Why are we seeing this culture change now? Meta suggests that it can be due to the availability of smartphones, giving … Read more
Microsoft Bing will no longer accept XML sitemaps that were submitted anonymously through HTTP requests, Fabrice Canel from Microsoft Bing announced today. The reason Bing will no longer allow anonymous sitemap submission is due to abuse by search spammers. How anonymous sitemap submission worked. Microsoft explained that since the inception of XML sitemaps with Bing, … Read more
Google’s John Mueller answered a question about FAQ structured data that significantly expanded the kinds of content that FAQ structured data can be applied to, which now includes content that isn’t even in the FAQ format. FAQ Structured Data FAQ (Frequently Asked Questions) is a type of content format that consists of answers with questions. … Read more
