admin 
AI’s pending disruption of the worlds of content and marketing continues to make headlines. But this week, some ethics-focused news and an intriguing survey of marketers on the subject grabbed our attention. The PR Council issued guidelines on the ethical uses of generative AI based on the group’s existing code of ethics and principles. The … Read more
Examine.com was able to reach over 1 million monthly visitors from Google search results. The best part? It did so without any manual backlink outreach or even having a focus on SEO. That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot. How? I spoke … Read more
If you’re serious about promoting your brand or business on social media, chances are you’ve already realized the power of Twitter. With millions of active users and a unique real-time nature, Twitter can be a game-changer when it comes to reaching your target audience and engaging with your followers. However, keeping up with Twitter’s fast-paced … Read more
