Don’t Make SEO the Reason for Your Content Marketing Strategy

Historically, many businesses started their content marketing programs because they believed it would help them rank higher for organic search results. When their target audiences would search for potential solutions to their needs and wants, they would find the brand’s vast array of content and believe that brand is the one that provides the most … Read more

Yet Another Reason Not To Build Your Content Home on Rented Land

It seems like a good time to talk about rented land again. This week, Twitter accepted Elon Musk’s bid to purchase the company in a leveraged buyout and take it private. Apparently, Musk loves the product so much that he bought the company. Does that sound familiar? Gen X and Baby Boomers might remember the … Read more

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