6 Ways Brands Can Land on the Instagram Explore Page

You’ve probably spotted the magnifying glass on Instagram before — that’s Instagram’s Explore Page. The feature allows users to discover new content and accounts to follow. Instagram uses this space to curate content including photos, videos, reels, and stories based on a person’s activity on Instagram. Instagram uses an algorithm that goes through accounts people … Read more

Top 10 PPC expert columns of 2022 on Search Engine Land

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. That’s why one of my top priorities this year was to … Read more

Search Engine Land celebrates its 16th birthday

Search Engine Land celebrates its Sweet 16 today. While most of the original team from 2006 has moved on, the mission of Search Engine Land remains nearly the same as it has been since day 1. As explained by founding editor Danny Sullivan, Search Engine Land was created to be: A place where you can … Read more