6 PPC Strategies To Focus On Now

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations. measurements: Conversion goals and analytics tracking. Automation: Managing smart settings. Ad types: Ideas to try or optimize. Targeting: Using your first-party data. Whether you are … Read more

Top 10 PPC expert columns of 2022 on Search Engine Land

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. That’s why one of my top priorities this year was to … Read more

Search advertising is thriving amid economic uncertainty, new report confirms

If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In the US, Google dominates the search ad market, holding steady at about 56.1% of the … Read more

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