Why you should invest in branded keywords even if your company ranks #1 on Google

Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent of users actively searching your products or solutions is a no-brainer, right? What seems like a simple question can often be complicated. Whether it’s due to budget-constrained environments or the brand having a stellar SEO team, I’ve fielded the … Read more

LinkedIn Changes How It Ranks Content

LinkedIn is updating its algorithm and changing how content is ranked in peoples’ feeds. In addition, users will have greater control over their feeds, with the ability to block certain categories of content from appearing. You can also choose to see more content from thought leaders, industry experts, and creators who aren’t in your network. … Read more