Meta spins its new social media network threads as a close-knit community. But it’s definitely not a small community, given over 100 million people joined it in less than a week. Let’s put that in perspective. The web took almost seven years to reach that number. Twitter took five years. Instagram did it in 2.5 … Read more
Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving … Read more
Misinformation spreads like wildfire on social media, and their parent companies have little interest in fact-checking. Meta CEO Mark Zuckerberg once said in an interview about political speech, “I don’t think that Facebook or internet platforms, in general, should be arbiters of truth.” New generative AI engines such as OpenAI’s ChatGPT, Google’s Bard, and others … Read more
